In this Issue:

1&1 NEWS
	1&1 Announcements
	Spotlight Article
	eMarketing News & Events
TIPS
	Ad Creatives
	Secrets of Success
	Tool Tips
	Affiliate Bonuses

1&1 Sponsors Reality Show: The Next Internet Millionaire

Reality television and the Internet unite with the launch of the world's first competitive Internet reality show. 12 contestants will compete for a grand prize of $25,000 and a joint venture with Joel Comm, a successful Internet entrepreneur and best-selling author. In this "Apprentice" meets "Survivor" reality show, contestants will be put to the test with a variety of immunity and elimination challenges, which will determine who goes home and who will be the "Next Internet Millionaire!" Be sure not to miss episode 2 as 1&1 Internet's own, Joshua Sloan, will be featured.

Watch Now!

New Higher Commissions!

As previously announced in a special e-mail on August 9th, 1&1 has changed a number of its commissions. Effective as of August 15th, we removed the very small $2.50 commission for Instant Domain sales. However, by doing so we were able to increase the commissions for 8 of our most popular products by over 30%. Now you can earn even more!

• Business Package Linux: $40.00 (Increased from $30)
• Developer Package Linux: $80.00 (Increased from $60)
• MS Business Package III: $40.00 (Increased from $30)
• MS Developer Package: $80.00 (Increased from $60)
• SharePoint Hosting: $80.00 (Increased from $60)
• Business eShop: $40.00 (Increased from $30)
• Developer eShop: $80.00 (Increased from $60)
• Professional eShop: $80.00 (Increased from $60)

For a full list of affiliate commissions, check out the Commission Structure page on the affiliate section on our website.

September Special Offers

Because of the great response from our customers to last month's offers, and increased sales by you (our 1&1 affiliates), we have 2 new offers to help you earn more commissions.

HOSTING: In hosting, we are offering the first 3 months FREE on the 1&1 Home Package! This is a great offer to promote to your website visitors who are looking for a reliable solution to build or expand a web presence.

SERVERS: With our server offer this month we'll waive the $99 setup fee and offer 50% on the first 3 months with a 2 year contract.

What makes YOUR business unique? And have you told your potential buyers about it?
By Derek Gehl, CEO, Internet Marketing Center

I just got back from an incredible seminar in the UK in a beautiful little town called Bournemouth. It was a terrific seminar with more than 3000 attendees, all PUMPED on the idea of achieving online success.

During the weekend I got to talk to a lot of interesting people, and I heard about a lot of cool businesses.

Something I like to do when I'm at an event like this is conduct my own "undercover market research" -- which means I ask a lot of people the same question and see what the most common answers are.

This past weekend, my question was simple: "What makes YOU different from your competition?"

(Or using proper marketing mumbo jumbo: "What's your unique selling proposition, or 'USP'?")

Here were the most common answers:

1. "I am just in the process of setting up my business so I haven't got one yet."

Ahhhh... How can you be setting up your business and not have a USP?

Seriously, before you even start developing your product -- or building your website -- or writing a single word of sales copy -- you must be able to clearly articulate what the heck makes YOU different from your competition!

2. "I have the lowest price!" -- OR -- "I have the best quality!"

Let me blunt: neither of those USPs work. I'll tell you why in a moment, but first -- do you want to hear something ironic?

After a number of people at the seminar told me their USP was about price or quality, those very same people told me they wouldn't believe other businesses who claimed those USPs!

The fact is, so many big brand companies have abused these two USPs, potential customers have become desensitized to them. "Low price!" or "Best quality!" ads no longer grab people's attention or give them a unique, believable reason to buy your product.

Here is the quick and dirty of it: If you want to be really successful you need to stand out from the crowd by offering a USP that's truly different... something your competition just can't claim.

(And in hindsight, you'll know you did it right when your competitors scramble to catch up by offering the same USP. But they won't sound as believable -- because you're the one who offered it first!)

To get your creative juices flowing, here are some famous USPs that have played a pivotal role in the success of their organizations:

• Fedex - "When it absolutely, positively has to be there overnight!"
• Domino's Pizza - "Hot pizza delivered in 30 minutes -- or it's free!"
• M&M's - "The milk chocolate melts in your mouth, not in your hand."
• Wonder Bread - "It helps build strong bones 12 ways."
• Head & Shoulders - "You get rid of dandruff!"
• Olay - "You get younger-looking skin!"
• Red Bull - "You get stimulation of body and mind!"

Take note that these are all clear, to-the-point messages conveying a simple idea that differentiates their product from everyone else's. And most importantly, they're believable!

So what is your USP? What makes you different from your competitors -- in ten words or less -- and gives your customers a powerful, compelling reason to buy your product?

To your massive success,

Derek Gehl

Derek Gehl is the CEO of the Internet Marketing Center, www.marketingtips.com, an internet marketing firm that has helped thousands of people learn how to start and run their own successful online businesses.

All the news that's fit for affiliates and online marketers to read. Stay up to date with the latest news about affiliate marketing, search engines, e-mail and other issues which can affect your online marketing success.

News:
AffiliateTip.com - From affiliate marketer Shawn Collins
www.affiliatetip.com/affiliate_newsletter.php

ReveNews - Affiliate portal and newsletter
www./revenews.com/newsletter.html

MarketingSherpa.com - Premium Internet Marketing studies and research
www.marketingsherpa.com/newsletters.html

SEO news - Weekly search engine optimization news
www.free-seo-news.com/index.php

Marketingnewz - Assorted marketing headlines
www.marketingnewz.com

Searchenginewatch - Top search engine news
www.searchenginewatch.com

MediaPost - Professional online marketers news and resources
www.mediapost.com

Events:

September 9 - September 11, 2007 *
Commission Junction University (CJU)
Santa Barbara, CA 

October 3 - October 5, 2007
Online Market World Conference & Expo
San Francisco, CA

October 9 – October 11, 2007
eComXpo
Virtual Tradeshow, Online

September through November
Internet Marketing Center events
Several locations in the US

*A 1&1 Affiliate Team Leader will be there. If you go, let's meet!

Studies have shown that targeted text links and good visible anchor text lead to higher conversion rates.

Try linking the following 1&1 Unique Selling Propositions below to our site with your affiliate tracking code:
    * Up to 5 free domains with select shared hosting.
    * Host unlimited domains with 1&1 low-cost hosting.
    * Hosting trusted by over 3 million active websites.
    * "I trust my domain and hosting to 1&1 Internet"
    * $600-$900 software and free domains included with 1&1 hosting.
    * High bandwidth. High storage. Low cost.
    * Expect more. Get more. Pay less with 1&1 web hosting.
    * New Click-n-Build easy site add-ons with 1&1 hosting.
    * SEO/SEM and other great marketing tools FREE with 1&1 Hosting.
    * Hosting for every budget AND every skill level. Try 1&1 Internet.
    * Over 6 million customers trust 1&1 Internet. See why!

Our current banner - if you don't have it yet, make sure to get it from your control panel: 1&1 Control Panel

In the section below we explore questions and ideas from 1&1 affiliates like you.

Since the last Affiliate eNews, here are a few new questions which have come in from our readers:

Q: I heard that you have stopped issuing commissions for domain sales. Should I remove the domain lookup tool from my website?
A: No, your domain tool sets important (120 day) cookies on your visitor's browsers that can lead to credited sales later. It also adds a functional interactive element to your page that has been shown to increase traffic to our webpage. Domains are included for free in all our web hosting packages so any additional 'domain traffic' you send will lead to those higher commission sales on hosting plans.

Q: Will I get credit for commissions if I put ads with my tracking link on my friend's high traffic website?
A: Yes, all commissions are paid to the affiliate whose unique tracking link is used, regardless of the webpage it is on.

Q: I noticed you had a lot of new special offers. How do I stay up to date to make sure I am taking advantage of the most current ones?
A: We inform all our affiliates with this newsletter about special offers. You don't have to update the banners on your website; we do the work for you. By updating the banners shown in your control panel, we automatically update the banners displayed on your website.

These tools and newsletters are completely FREE. Hint: Add these goodies to your web favorites and grab them today.

NEW! Free CSS website templates:
http://www.opendesigns.org

RevenueToday.com Newsletter:
http://www.revenuetoday.com/lower.php?page=Newsletter

Web Master Tools
http://www.digitalpoint.com/tools/

Search Engine Marketing Tools
http://www.marketleap.com/siteindex

Create a Googlerankings account
http://googlerankings.com/positiontracking/

Free website templates
http://www.oswd.org/

Free PDFmaker (great for making newsletters or eBooks that you can imbed your affiliate link into)
http://www.pdf995.com/

Favicon Generator - Brand your site!
http://www.favicongenerator.com/

W3C link checker:
http://validator.w3.org/checklink

Affiliate marketing news and opinion from Shawn Collins
http://blog.affiliatetip.com/

NEW! Free MP3 mini SEO course by James Martell
Download your own copy here

NEW! "Jump Start Your Business" Contest
Win a b5media Prize Pack valued at more than $2000, including free financial software, merchandise and valuable business advice from the business professionals at b5media! Click Here!

Website Magazine
Get your Free Lifetime Subscription today!

Free Revenue Magazine
Revenue Magazine the performance marketing standard

Practical Ecommerce Magazine
Free Trial! 6 Months

Search Marketing Standard
Free 1-year subscription

Success Magazine
83% savings on subscriptions

We really appreciate your continued support of 1&1 and for your interest and participation in our affiliate program. Participation in the 1&1 affiliate program is a great way to earn back all of your hosting and domain fees - many times over!

Please bookmark this month's eNews, return often and tell others about our program and the value it creates for you. We will continue to bring you the latest product and affiliate tips to help you increase your traffic and your 1&1 affiliate commission earnings.

Your 1&1 Affiliate Team
(610) 560-1539

1&1 Internet Inc.
701 Lee Road Suite 300
Chesterbrook, PA 19087